So how do internal communications teams know if employees are engaged with their communication programs? How do they even know if employees are reading the email broadcasts they send? In a word, measurement.Īs email is the number one channel for enterprise employee communications, then the measurement of those internal email broadcasts is the key to understanding and improving how engaged employees are. According to Gartner, 70 percent of business leaders agree that employee engagement is critical to achieving business results. Internal email broadcast communications are standard practice and, when done properly, are the ideal way to keep employees interested, engaged and on the same page. Michael DesRochers, Managing Partner Companies of all sizes need to engage and communicate with their workforce in masse.
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